Everything you need to know about content marketing

Business Writing That Sells. Part 16

I’ve been a professional writer since 1998 and as Editor for The Business Show and Business Startup, I have worked with literally thousands of business owners and entrepreneurs to improve their content marketing. As a freelance copywriter specialising in content marketing, I meet and talk with many entrepreneurs, start-up founders and owners of SMEs on a regular basis. I’ve shared some of my secrets and tricks of the trade with you here and in this last instalment, we look back at the topics we’ve covered over the past 15 articles.


In this series, we’ve looked at everything from understanding why it’s crucial to understand why you’re writing content, who it’s for and how to engage them to finding ‘your’ voice, inspiration and what types of content you might want to think about.

As well as the bigger picture, we’ve talked about details like attention-grabbing headlines, persuasive body copy and how to review your words to make sure they work. Bookmark this page now for a handy set of links to every article that you can come back to when you need them.

I hope this series has helped you craft compelling content marketing for your business and that you’ve found new and better ways to connect with your customers as a result. All I ask is that when you need further insight and expertise, or you simply can’t cope with the volume of content you know you should be producing to grow your business, drop me a line.


A journalist reports facts.

A novelist tells stories.

The best copywriters do both.


  1. Introduction
  2. You need words to make money
  3. What does a copywriter do?
  4. Know your audience
  5. The answer to ‘So what?’
  6. How to turn your ideas into words
  7. The power of corporate storytelling
  8. Tone of voice
  9. How to brief your copywriter
  10. Time-saving shortcuts to inspiration
  11. How to write a headline
  12. Why body copy is critical to any campaign
  13. Don’t be afraid to kill your darlings
  14. Your six-step checklist to content perfection
  15. Get to the point!


If you found the series – or any of the articles in it – useful, please share them via LinkedIn, Facebook, Twitter, or your own blog. I’d really appreciate it, thanks. If you need professional copywriting for anything from your new web copy to marketing collateral and press releases, I’d love to hear from you. Get in touch today to find out how I could help your business.

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