Part 1

Why isn’t your marketing collateral converting into sales? What do you need to do to drive more traffic to your website? How do you engage your audience – and turn them into customers? All these questions and more will be answered…

Introduction

I’m in the business of selling words to other businesses. Many of the words are nothing special in their own right, but their value lies in the way that I put them together. The right words, in the right order, can set up a start-up for success, turn around an ailing business, or propel an established one to new heights.

I’ve been a professional writer since 1998 and as Editor for The Business Show and Business Startup, I have worked with literally thousands of business owners and entrepreneurs to improve their content marketing. As a freelance copywriter specialising in content marketing, I regularly meet and talk with many entrepreneurs, start-up founders and owners of SMEs. And I’m surprised by how often I’m asked to provide advice or training for business writing. This series will share my secrets with you. It will offer a behind-the-scenes look at some of the tips and tricks of the trade and why they work to grow your business.

Next: You Need Words To Make More Money

If you find the series – or any of the articles in it – useful, please share them via LinkedIn, Facebook, Twitter, or your own blog. I’d really appreciate it, thanks. If you need professional copywriting for anything from your new web copy to marketing collateral and press releases, I’d love to hear from you. Get in touch today to find out how I could help your business.